There is a good chance that anyone involved in the early years of 3D computer graphics has had to animate a flying logo. This use of 3D offered a new and dynamic way of getting the message across – always important in the world of advertising.
Since then, the use of 3D in broadcast has evolved and more sophisticated artwork is being produced.
Flying logos are now integrated into more complete 3D environments where a product is advertised or a corporate message introduced. Character animation is also used more to bring objects to life and help sell the message.
Maya has helped open the door to a more complex use of 3D in the broadcast world. With integrated modeling, animation, characters, visual effects and rendering, a smaller video production house can
now easily add 3D into their existing 2D workflow.
Since then, the use of 3D in broadcast has evolved and more sophisticated artwork is being produced.
Flying logos are now integrated into more complete 3D environments where a product is advertised or a corporate message introduced. Character animation is also used more to bring objects to life and help sell the message.
Maya has helped open the door to a more complex use of 3D in the broadcast world. With integrated modeling, animation, characters, visual effects and rendering, a smaller video production house can
now easily add 3D into their existing 2D workflow.
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